By Yvonne Franckowiak


Blogging is the latest and greatest use of technology to enhance the online experience for your clients. Those who learn to blog effectively can reap the rewards of increased sales and well-informed clients who depend on them for their needs. Read on to learn some time-tested techniques for creating better blogs.


Make it easy for readers to share your blog posts using their favorite social media outlets. These days, this can be done through standardized buttons that lets readers automatically syndicate all or part of your post's content to their favorite social media services and comment on them in real time.

Create a blogroll. A blogroll is a list of other blogs in your niche that you find valuable. Creating such a list increases your blog's value to readers, as they may be able to find content that they couldn't find on your blog. If you use your blog for marketing, a blogroll will also increase your credibility in the marketplace.

You should add to your blog as often as possible. A common, and critical mistake that bloggers make is not providing updates often enough. Readers whose interest is gained at first will become bored waiting for continuations or updated articles. At a minimum, try to post a new blog every week. In addition, send out frequent emails updating your readers on your content.

Providing an RSS-to-Email option is a great tip for those running a blog. This can be used so that readers have the ability to subscribe to all your latest posts without needing an RSS reader. Even today, lots of people do not use RSS, so using a RSS-to-Email service is crucial. An excellent choice for one is Feedburner.

Simplify your blog by avoiding inordinate amounts of multi-media. While pictures and the occasional video are definitely a nice touch, your words are more important than your ability to place obnoxious GIFs or pictures on your blog posts. Your readers will appreciate having balance in your posts and enjoying both written word and visual elements.

Make your writing and the subjects that you write about tempt your reader. You always want to leave them wanting more, and looking forward to your next post. If you are able to do this 90% of the time, you will have many people coming back to check your blog often. Don't go crazy with font styles, capitalizing, underlining, bolding and the like. While it is important to use formatting appropriately, too much formatting makes everything merge together on the page. Only use special font styles when you really need to draw the reader's attention to a particular word or thought.

Give your readers the opportunity to subscribe to your blog and your RSS feed. When people can have good content delivered hot and fresh, you increase your value to them ten fold. Keep the subscribe button in an easy to find place and deliver good content regularly to dissuade readers from discontinuing.

You now realize that blogging is a skill that can be cultivated and used in a meaningful way to create confidence in your customers and website visitors. Establishing a relationship with those you do business with can be achieved with the simple and effective blogging techniques learned here. Use them to your advantage and start today.




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1 comments:

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