How To Reach The Top Of The Search Engines


By Manny Rutz


Based upon the niche or industry you are in, search engine optimization offers businesses the opportunity to gain recognition & exposure. By using popular and specific keywords on your website, you can attract targeted customers. This article cracks the search engine optimization code and makes it easy to understand.


One of the things you need to understand is the importance of doing keyword research. Keyword research will tell you which keywords you should target and will be more profitable and also which ones are not getting enough traffic. Once you figured out your keyword research then you can optimize your articles and pages inside your site to those keywords. Search engines will crawl your content and find your keywords automatically.


A quick way to get the ball rolling is to signup for local listings from Google and Yahoo which are free. You can use free listings to give your site an initial exposure while you work on the SEO aspects of your site. The more exposure and traffic you are able to get the better.


One secret that many SEO experts recommend is the inclusion of a sitemap to websites. Sitemaps make it easy for search engines to crawl and explore the content on your website. In return the search engine spiders provide faster rankings when you have a well structure sitemap on your site. If you can learn to setup your sitemap in a way that is easy to find for the search engines then you'll have no problem getting indexed often.


If you really want to take your site to the next level then the next best thing you can do is to include a blog. Blogs are simply loved by the search engines for many reasons. One of those is that they are updated regularly and content is always fresh and new. Once you have your blog you can built links to your other pages and help your site move up on the search engines.


Search engine optimization is not complicated, the concept is all about knowing how to do keyword research and proper link building. The better optimized your website is the higher it will rank on the search engines which could mean more traffic and customers. If you follow the tips in this article you should have a basic understand of how the concept of SEO works.

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